Over the last decade, the phrase “find your niche” has become somewhat buzzworthy. It’s in the social posts of savvy business gurus we follow online, the books we read on marketing, and the advice shared at many events and workshops. But what does it really mean for content creators in the adult industry—and why does it matter?
First, it’s important to acknowledge there is no one-size-fits-all formula when it comes to creating content. Every Model will embark on their own unique journey to find what works for them and how they want to present themselves to the world. That’s part of what makes this industry so diverse and exciting!
With that said, let’s break down what it means to find your niche and the benefits of creating a signature style (as well as when it can be useful to experiment or cross-over into other genres or audiences).
What Exactly Is a ‘Niche’?
Think of your niche as the sweet spot where your personal interests, your content style, and your audience’s desires all align. It’s what helps you differentiate yourself in a sea of creators and can help you build a loyal following.
A great example of this is Sarah Arabic who delved into JOI (jerk-off instructions) scenes, or CreamySpot who became famous for her creampie content.
On Pornhub, there are many genres and sub-genres to consider. This can make finding your niche feel a little more complex. However, it could be something as simple as POV videos. Or perhaps you’d like to become famous for romantic gay content or solo masturbation scenes. Maybe you want to be the next top-rated dominatrix?
That doesn’t mean a niche has to confine you, however. You could consistently create POV content that delves into erotica and BDSM. Or anal scenes that sometimes involve adult toys, sometimes not. Your niche is simply there to help you understand the audience you are attracting, what type of scenes they are going to enjoy (so you can boost your ratings and revenue), and help you become a popular fan favorite!
How to Find Your Niche as a Content Creator
Do you think finding your niche sounds like the right move to build a lasting and highly recognizable brand? Here’s how to start:
Assess Your Strengths and Interests
Begin by thinking about what you naturally enjoy doing or what makes you unique. Are you into roleplay, multiple orgasms, sophisticated BDSM, solo performances...? Your interests can provide clues to your niche. If you’re enthusiastic about a particular subject, it will be palpable in your content, and that passion can then attract a like-minded audience.
When speaking with Jewelz Blu about how she developed her signature style that leans into Cosplay and helped establish a loyal fanbase, she said:
“When I think of my brand and who I am presenting to the world besides this mythical blue creature, I like to think of myself as the girl next door but from outer space, or a magical nymph/mermaid here to enchant your soul… I want to build connections with those who support my art, and I love getting to create something truly magical for them on the screen.”
Know Your Audience
Sometimes when we try to talk to everyone, we end up speaking to no one. Meaning if you try to create content that appeals to fans interested in kink fantasies, romantic fantasies, role-play, and a little bit of anime…it can end up having the opposite effect and make your content or personal brand feel confusing or chaotic.
That’s why it’s helpful to understand who you are, what you represent, and who your target audience is. Are they looking for a particular fantasy, lifestyle, or experience? A great example of this is MrPussyLicking, who creates content devoted to the female orgasm and pleasure. Tommy Wood, who only shares POV videos on his account MyPOVGirlfriend. Or MooneySweety, who focuses primarily on solo masturbation content.
The key here is authenticity and specialization—it’s about finding what excites you and what resonates with your audience, so both you and your fans can build an authentic and lasting relationship.
Analyze the Market
Research other content creators in the adult industry. What kinds of niches are they focusing on, and where can you stand out? While it’s good to be inspired by others, try to find a way to differentiate yourself. Look for gaps in the market that you can fill, whether it's a specific fetish, a unique personality trait, or a type of performance.
For example, Valerica Steele who rose to the spotlight for her squirt content. During a recent interview, she said:
“I only squirted once before I did porn, and I didn’t really know if it would ever happen again or how I did it. But during my first scene I was squirting a bit, and I was super surprised...My agent pulled me aside all stoked and said, “can you keep it going?” and gave me some Pedialyte. He told me to focus on squirting because that was going to be my thing. It ended up opening a lot of doors for me that being tattooed might have kept closed."
Another example of this is Sweetie Fox. In a recent interview with XBIZ, she shared: “When I started creating adult content, I noticed that the cosplay genre was very modestly represented. The idea of filling this niche and expressing myself through it was a perfect fit. What I enjoy most is dressing up as characters from anime or games that I like.”
Experiment and Refine Your Content
Finding your niche doesn’t always happen overnight. Start by experimenting with different types of content to see what resonates most with your audience. You can assess this with engagement metrics like how many people liked your video, how many people commented, and how many people subscribed to your account. You can also share polls to ask fans what they’d like to see more of!
Use the feedback from your community to continuously improve your content. Over time, you’ll gain more clarity on what works and how you can create your own unique corner of the internet to shine.
The Benefits of Finding Your Niche as a Content Creator
Having a niche in mind allows you to build an audience that appreciates your style of content or chosen category like fetish or romantic. It also helps you stand out and get noticed. Here’s how:
Increased Brand Recognition
When you have a well-defined niche, you become easier to find and recognize. Your audience will know exactly what to expect from your content, such as cinematic scenes or hardcore BDSM themes, which in turn fosters loyalty. Over time, this leads to stronger brand awareness and can make you a go-to creator in your specific genre.
Better Monetization Opportunities
Specializing in a niche can potentially lead to higher-paying opportunities because you become an expert or a standout creator in that space. An example of this is Cutie Kim, a top-rated amateur Model who now receives paid opportunities like sponsoring Tantaly Sex Dolls in her content. Whether through premium content, exclusive memberships, or collaborations with other creators and brands, a focused niche can certainly lead to a more profitable career.
Less Competition
By narrowing your focus, you often face less competition compared to trying to appeal to a broad audience. Instead of competing with all adult content creators, you’re setting yourself apart in a specific area where fewer people might be offering the same content, making it easier to gain visibility and establish yourself as a top creator in that space.
Trending Niches to Know About
According to our 2024 Year in Review, some popular niches include threesome, creampie, and filming in public. In comparison to last year’s data, many are on the rise year over year. For example, public content is up 8 spots from 2023!
To discover what’s in demand, you can also explore hashtags on X (formerly known as Twitter) or what’s trending on TikTok, discussions on Reddit, or popular searches on platforms like Google Trends. To combine all three, here’s an example method you could follow:
1. Start with X and TikTok: Identify real-time trending content and hashtags, such as female orgasm. On TikTok, you can also visit their Trending Now page.
2. Check Reddit: See if users are actively discussing and engaging in the topic
3. Use Google Trends: Confirm people are searching for and have long-term interest in this content
See our 2024 data below to inspire you next scene:
Note: there are some niches you should avoid to adhere to our strict rules and regulations, while also keeping all content ethical and lawful. This includes any role-playing scenes depicting non-consensual sex. See the full list of what is not allowed on our platform in our Community Guidelines.
When It’s Beneficial to Experiment with Different Styles
While it’s important to find your niche as a content creator, there are times when experimenting with different styles or genres can be beneficial. Here are some instances when branching out can be a great idea:
- If you feel like your content is getting repetitive or you’ve outgrown your original niche, experimenting with new content styles can help refresh and evolve your brand.
- If you want to open the door to new fanbases and diversify your revenue streams. (This is where choosing complementary or adjacent genres to your original style can be beneficial, so you don’t lose the audience you’ve already worked hard to build.)
- If you want to create seasonal or trending content to try and go viral.
- If you’re passionate about creative exploration and want to try something new (just make sure it aligns with your overall brand, so you don’t confuse your audience).
- If you know cross-over content is in demand and want to combine fetishes, genres or themes (without abandoning your original niche).
One great example of a Model who branched out successfully is Gwen Adora. While well-known for her solo cosplay scenes on Pornhub, she recently filmed a popular strapon collab with Siri Dahl.
TL;DR How to Find Your Niche as a Content Creator
Finding your niche is helpful to build a strong and lasting brand. It allows you to stand out, develop authentic relationships, and create content that truly resonates with your followers. To do this, you’ll need a combination of industry research, personal interests or skills, a trusted network, and continuous evaluation of what’s working.
With that said, there are times when branching out and experimenting can bring new opportunities and growth. The key is to balance staying true to your unique style, while exploring new avenues for creativity and audience engagement.
Ready to experiment and share your content? Sign up and create your free Model account today.
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